The number of households with access to the Internet is steadily increasing. Unfortunately, nearly 30% of households remain in the realm of digital exclusion. Technical infrastructure deficiencies, but also quite a significant negative attitude to the Internet among people not benefiting from it effectively delays the development of this technology. The situation in Poland in comparison to the European Union is not optimistic. The area of digital exclusion is much larger – a large group of people with disabilities is beyond the reach of the Internet because of the inadequacy
of technology to meet their needs. Internet services in the vast majority do not meet the requirements described in the WCAG 2.0 specification. This applies to sites of state institutions as well as commercial websites. In the case of public websites regulations make it obligatory to adapt websites to the needs of people with disabilities. On the other hand, commercial services have no such obligation. It can be expected that only noticing the large group of people with disabilities as consumers will cause that economic entities will start building a competitive advantage in this market and creating a friendly corporate image.
